This past Tuesday, sports betting company, Bet365, unveiled its new deal with the PGA Tour. According to the gaming entertainment brand itself, the partnership with the PGA Tour will run until the year 2024, and within that period Bet365 will be able to use content and marketing from the golf circuit.
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As a result, Bet365 has been classified as the Official Betting Operator of the PGA Tour. Through this new agreement, Bet365 will provide exclusive content in the UK, Ireland and Australia on the PGA Tour circuit. Among the exclusives, it was specified that Bet365 will promote special odds and pages referring to players on the circuit.
In addition, Bet365 will provide a 3D rendering of the golf course for customers to follow on the PGA Tour circuit, and will have a greater presence on the Discovery platform in Canada, Ireland, Australia and the UK. Therefore, the vice president of the PGA Tour, Scott Warfield took the opportunity to go public to comment on the new agreement.
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In his speech, Warfield emphasized: "We are excited to work with bet365 to expand the TOUR’s sports betting initiatives outside of North America." In addition, the vice president added the following in his speech: “bet365 was the first operator to integrate the TOUR’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf. The TOUR continues to look for opportunities to innovate in new areas with a goal of engaging with fans.”
Through this agreement, Bet365 will be able to use the PGA Tour brands in the United Kingdom, Ireland, Australia and Canada, in order to promote content with the image of the circuit. One of the bookmaker's representatives noted the following: “The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA TOUR, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA TOUR platforms.”
It is worth mentioning that recently Bet365 presented another great partnership in the sports sector. For example, the bookmaker has signed an agreement with Boxxer to promote boxing in the UK.
However, unlike the PGA Tour, the agreement with Boxxer will run until the year 2023, and will guarantee a series of promotions in the modality. In a comment, a Bet365 spokesperson said: “Working alongside the fastest growing boxing promotional company in the UK is a fantastic proposition for our brand and our customers.”
ABOUT BET365
Sports betting company, Bet365, is considered to be one of the biggest online sports betting houses. Founded in 2000 by Denise Coates, Bet365 Group is headquartered in the United Kingdom, England. Currently, the group is one of the main players in the field of online betting, encompassing more than nineteen million customers and almost two hundred countries participating in its platform. According to information, Bet365 has over three thousand employees and is the largest private employer in the city of Stoke-on-Trent.
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